A Social Sharing Strategy for Photographers

Posted on Dec 23, 2013 in Blog | No Comments

In the world of social media it’s always better to talk about others than about yourself. Following this strategy, you’ll quickly discover a problem: Where do you get all of the content to share to your social networks? We’d like to share with you our process for sharing other peoples’ content. Hopefully, it will give you an idea of some of the strategies that you can implement to make talking about others a breeze.

Step 1: Use RSS Feeds

Remember RSS? It’s not dead. In fact, it can bring a lot of content to you at one time without the need for bookmarking websites.

When you find a photographer, blogger, or website that you enjoy, look for the RSS symbol and click on it.

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It should open a new page. The URL in the address bar is the RSS feed.

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Copy that URL and move on to the next step.

Step 2: Place into a Feed Reader

A feed reader is simply a place to put the RSS feeds that you’ve gathered. It allows you to see them all in the same place without having to go to each individual site every time you want to view the site’s content. This saves time and energy. It also gives you access to a lot of content in one place–perfect for sharing what’s going on with other people.

For this step, take the RSS feed that you copied from before and add that site to your feed reader. We love Feedly because it’s easy, intuitive, and looks great.

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Find a feed reader that allows you to group your feeds to make it easier to go through them and share different types of content (e.g., tips, tutorials, images, articles).

Step 3: Find a Way to Schedule Posts

How often you post depends on the size and geography of your social networks. The smaller and more local your networks, the less frequently you should post. If you have large networks of people and they’re all over the world, sharing throughout the day makes more sense. In general, try to share 1-5 posts per day on each social network and space them throughout the day. This keeps your posts from clogging up your followers’ feeds. If you don’t space the posts out your followers may begin to tune you out.

The way to get around this is to use a program that allows you to space out, or schedule, your tweets and posts. The Photoblog Alliance uses Hootsuite, which will also tracks activity and provides statistics such as how your posts are viewed and shared.

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Buffer is another good service for scheduling your social media posts. Remember: Choose quality over quantity. Think about your audience and the things they might like to see or read.

These are the three steps that we take to regularly share content to our social networks. It’s a lot of work to gather the resources. Once you do, however, it will provide a wealth of content that you can share to your social accounts. The people following you will begin to consider you a valuable resource because you’re up-to-date on what’s happening. You’ll also be better informed because of the amount of content that you’re consuming. Over time that authority will begin to pay dividends for your blog.

Do you have a strategy to share content to your social networks? If so, what’s your process like? Let us know in the comments.

Looking to get started sharing the work of others? Share this article by clicking the sharing buttons on the left (on the bottom for mobile). We appreciate it. Remember that all that link love comes back to you eventually!

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